Al Capone Limited Edition

After the expansion of the business, Al Capone Brewery started producing specialty beers, with limited editions launched every month. It was necessary to create a line of labels for the new beers that differentiated them from the traditional line of the brand.

The monthly launch of different beers implies the constant creation of new labels. Therefore, it was necessary to create a visual pattern for the packaging, so that each new product was easily identified. In addition, it was necessary to be able to recognize that all new beers are part of the same line of specialty beers.

The idea was to create labels with the possibility of adaptations to each new product. Gradients created based on the sensory characteristics of beers are used to help differentiate products. The serial number changes with each release, being highlighted in the center of the label to facilitate product recognition.

Role:
Research, Visual Identity, Art Direction & Packaging Design

Team:
Felipe Amaral, Natália Porto & Ronald Zanardi

Employer:
StudioBah

Client:
Al Capone Brewery