Owin

Three partners, passionate about physical activity, decided to open a training center (TC) to inspire people to have a healthier lifestyle. The idea was to transcend physical exercise, bringing a philosophy of life. In the strategic stage, we started with the assumption that our body was born to be healthy and perfect for the practice of exercise. The role of the TC would be to awaken that side in each one of us.

With the core concept "your best already exists, it just needs to be awakened", we went to the naming phase. The name “Owin” puts the person in a central point, being his own inspiration through the acronym “own” + “inspiration”. This concept was reflected in the visual identity, in which the parentheses of the letter "O" also bring the individual to the center.